Ford India hopes to clear the supply backlog of its ultra-successfull Figo Hatchback by this month end .The Company has started a second shift at its Maraimalai Nagar Plant from the beginning of this month in order to clear the supply backlog and to increase its is production capacity.
Michael Boneham, President and managing director, Ford India
The figo has set Ford India's sales chart on fire,with the Company having received around 25.000 bookings since having launched the car way back in March.The commencement of the second shift at its manufacturing facility should help it clear off backlog and pute on smile on the faces of anxious owners waiting for the kays off the their cars.
The second shift has also enabled Ford to expand its manufacturing capacity from 1 lakh units per annum to 1.4 lakh units per annum.
The Company is now grappling with the problem of rising input cost for producing its cars and is under increasing pressure to raise the prices of this cars. however, The company will continue to maintain the current prices for its cars, until it feels that it is unable to absorb the rising costs and that some of it has to be passed on the customer.
No comments:
Post a Comment