6/05/2010

Mercury Dead Lincoln Lives.

Mercury Milan
Mercury was Launched in 1939.Ford Saids that will Stop with the Mercury Ford will in 1-4 Years Stop with Mercury.Ford has Decided to Fold Down the seven decade old Mercury Brand,the brand which now commands less than 0.9 Percent of the Total Cars being sold in United States.With Mercury's demise however,the Luxe brand in Fords Portfolio,Lincoln,gets another lease of life.


Ford now will devote the resources that Mercury Woul have otherwise have had access To,to Lincoln.Thus, Lincoln is now set to get a flurry of models and a Brand repositioning to enable it to take on it's Japanese Rival Lexus.despite Killing Mercury,Ford Motor Will have it's task cut out to turn around Lincoln Whose sales been falling steadily over the Years, And Which now stands at an abysmal, By Americans Standards , 82.000 units last Year. the Populiar Models the Grand Maquis that will Shutdown in 1-4 Years another models likely Milan,Mariner,Mountaineer.

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