Fiat India is planning to Re-launch the 500 over the coming months.The Company plans to position the car more aggressively Vis-a-Vis its main rival the Volkswagen New Beetle.
The move of the Company to re-launch the car comes on the back of the Volkswagen New Beetle having done exceedingly well in the market,leaving the Fiat 500 biting the dust.Volkswagen has sold 300 units of the New Beetle since the launch last November while on other hand Fiat has only managed to sell a meager 68 Units of its 500 ever since the car was launched way back in July 2008.
The Company is now looking to claw its way back into the Premium segment of Hatchback market by Re-launching the car at a morw attractive price point along with an extensive list of customization options.
The FIAT 500 when launhced in July 2008 was the first of a couple of imports which Fiat had planned to launch in the Indian car market to resurrect the Fiat Brand in the Country. but, the car did not meets sales expectations, mainly due to its astronomical price tag and that forced Fiat to go on the backfoot and I'm not sure but cancel the launch of the another Import the Fiat Bravo.
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